Buyers Agency Australia — Reddit Ads Campaign Management & Optimization

Client: Buyers Agency Australia

Buyers Agency Australia is a buyer’s agency helping property purchasers navigate the Australian real estate market.

Campaign Objective

Build qualified awareness and website traffic for a buyer’s agency service among Australian property buyers, at an efficient cost per click and cost per thousand impressions.

Our Strategy

We managed a Reddit Ads campaign targeted at Australian audiences engaging with property, home-buying, and personal finance discussions, with creative and targeting tuned for the local market rather than a generic global audience.

Performance was tracked daily and the campaign was actively adjusted against spend, impressions, and click-through benchmarks throughout the flight.

The Execution

We set up, launched, and monitored the campaign end-to-end, with ongoing optimization based on live dashboard performance across a roughly four-week flight (May 19 – June 16).

Reddit Ads Performance Dashboard

Reddit Ads dashboard showing A$1,323.49 spent, 224,318 impressions, 4,924 clicks, 2.195% CTR, A$0.27 CPC, and A$5.90 eCPM.

Results

• Reached 224,318 impressions among targeted Australian audiences
• Drove 4,924 clicks at a 2.195% CTR — above typical Reddit Ads benchmarks
• Maintained an efficient A$0.27 CPC and A$5.90 eCPM across the flight
• Delivered consistent day-over-day performance after an initial ramp-up period

Key Lesson Applied

Even in a lower-intent-adjacent category like real estate, tight audience targeting and steady optimization kept CTR meaningfully above the platform average while holding CPC low.

Key Outcome

The campaign delivered a large, efficient volume of qualified impressions and clicks for the buyer’s agency at a controlled cost, demonstrating that Reddit Ads can perform well outside travel and e-commerce niches when targeting and creative are matched to the audience.

Service Scope

For this campaign, Viko handled campaign setup, targeting, budget management, and day-to-day optimization, reporting performance directly from the Reddit Ads dashboard.